American Equity Annuity Reviews: Everything You Need to Know

Shawn Plummer, CRPC

Chartered Retirement Planning Counselor

Investing in your financial future is crucial, and American Equity annuities offer a safe and reliable way to ensure a comfortable retirement. This guide will walk you through the different types of American Equity annuities, their benefits and drawbacks, and tips on choosing the right one for your needs.

About American Equity Investment Life Insurance Company

American Equity Investment Life Insurance Company is a prominent provider of fixed index annuities. Founded in 1995 and headquartered in West Des Moines, Iowa, American Equity manages over $56.42 billion in assets and has more than two million annuity contracts. The company is rated A- (Excellent) by A.M. Best Company, S&P, and Fitch.

Types of American Equity Annuities

Fixed Annuities

Fixed annuities offer a guaranteed rate of return on your investment. They provide a stable and predictable income stream, making them an excellent choice for conservative investors seeking safety and reliability.

Fixed-Indexed Annuities

Fixed-indexed annuities offer a return linked to the performance of a stock market index. This type of annuity combines the security of a fixed annuity with the potential for higher returns, offering a balanced approach to growth and safety.

Single-Premium Immediate Annuities

American Equity also offers single-premium immediate annuities, which provide immediate income payments after a lump-sum investment. This is ideal for those who need a guaranteed income stream right away.

The Pros and Cons of American Equity Annuities


  • Guaranteed Income for Life: Annuities provide a steady income stream throughout your retirement, ensuring financial security.
  • Flexible Withdrawal Options: You can tailor withdrawals to fit your financial needs and goals.
  • Potential for Higher Returns: Fixed-indexed annuities offer higher returns compared to traditional savings accounts.
  • Consistent Renewal Rates: American Equity is known for its consistent renewals and reliable returns.
  • Excellent Customer Service: The company has a strong reputation for customer support.


  • High Fees: Some annuities come with higher fees, especially those offering greater upside potential.
  • Low Fixed Annuity Rates: Fixed annuity rates have been low, limiting growth potential.
  • Withdrawal Restrictions: There may be penalties for early withdrawals or exceeding annual limits.
  • Financial Strength Rating: While A- is excellent, it’s not the highest possible rating.

American Equity Annuity Plans of Past and Present

  • IncomeShield
  • GuaranteeShield
  • Bonus Gold
  • AssetShield
  • Retirement Gold
  • Choice Series (Past Product)

Tips for Choosing the Right American Equity Annuity

Understand the different types of annuities and their workings. Consider your specific financial goals and needs to determine if an annuity is right for you. Compare different annuities to find the best combination of features and benefits.

Compare American Equity Annuity Income

Determine if American Equity Annuity provides the highest income below.

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How We Can Help

At The Annuity Expert, we understand that planning for retirement can be overwhelming. As an insurance agency, annuity broker, and retirement planner with 15 years of experience, we are dedicated to finding the best solution at the lowest costs. We help you navigate the complexities of annuities, ensuring you make informed decisions that align with your financial goals.

Your Challenges

We recognize the challenges you face: ensuring a steady income during retirement, managing fees, understanding complex products, and navigating withdrawal restrictions. These issues can cause anxiety and uncertainty about your financial future.

Our Expertise

We believe in providing personalized service tailored to your individual needs. Our goal is to help you find the most suitable annuity, ensuring a secure and comfortable retirement.

American Equity

What We Recommend

Step 1: Schedule a Consultation

Contact us to schedule a free consultation. During this meeting, we will discuss your financial goals, retirement plans, and concerns. The main benefit of this step is gaining a clear understanding of your needs and how we can help.

Step 2: Personalized Annuity Plan

Based on our consultation, we will create a personalized annuity plan tailored to your financial situation. We will explain the details of each option, helping you understand the benefits and potential drawbacks. This step ensures you have all the information needed to make an informed decision.

Step 3: Secure Your Future

Once you choose the right annuity, we will guide you through the application process, ensuring everything is handled smoothly. The benefit of this final step is achieving peace of mind, knowing your financial future is secure.

Features and Benefits

  • Expert Guidance: We provide personalized advice based on your unique needs.
  • Comprehensive Plans: Our annuity plans are tailored to ensure the best outcomes.
  • Ongoing Support: We offer continuous support to help you manage your annuity.

Common Objections

  • High Fees: While some annuities have higher fees, they also offer greater benefits. We help you understand the cost-benefit ratio.
  • Complexity: We simplify the complex details, making it easy for you to understand your options.
  • Withdrawal Restrictions: We provide clear information on withdrawal rules and help you plan accordingly.

Choosing not to work with us means missing out on expert advice and personalized plans, potentially leading to financial insecurity. By partnering with us, you gain confidence, peace of mind, and a secure financial future. You will feel empowered and secure, knowing you have made the best decisions for your retirement.

Contact us today for free advice or a quote. Secure your financial future with The Annuity Expert.ore details.

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Shawn Plummer, CRPC

Chartered Retirement Planning Counselor

Shawn Plummer is a Chartered Retirement Planning Counselor, insurance agent, and annuity broker with over 14 years of first-hand experience with annuities and insurance. Since beginning his journey in 2009, he has been pivotal in selling and educating about annuities and insurance products. Still, he has also played an instrumental role in training financial advisors for a prestigious Fortune Global 500 insurance company, Allianz. His insights and expertise have made him a sought-after voice in the industry, leading to features in renowned publications such as Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, The Simple Dollar, U.S. News and World Report, Women’s Health Magazine, and many more. Shawn’s driving ambition? To simplify retirement planning, he ensures his clients understand their choices and secure the best insurance coverage at unbeatable rates.

The Annuity Expert is an independent online insurance agency servicing consumers across the United States. The goal is to help you take the guesswork out of retirement planning and find the best insurance coverage at the cheapest rates

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