What is Asset Allocation and How Does It Work?

Shawn Plummer

CEO, The Annuity Expert

When it comes to investing, one of the most important decisions you will make is how to allocate your assets. Asset allocation is simply dividing your investments among different asset categories. This can be done based on several factors, including your age, risk tolerance, and investment goals. In this guide, we will discuss what asset allocation is and how it can help you reach your financial goals!

How Does Asset Allocation Work?

There are several different asset classes that you can choose from, including stocks, bonds, and cash. Each asset class has its own set of risks and rewards. For example, stocks tend to be more volatile than bonds, but they also offer the potential for higher returns. Conversely, cash is the least volatile asset class but offers the lowest returns.

The key to successful asset allocation is to find the right mix of assets that meets your specific goals and needs. For example, if you are young and have a long time horizon, you may be able to afford more volatile investments like stocks. However, closer to retirement age, you may want to focus on more conservative investments like bonds.

If you need help choosing the right stocks, we recommend the following:

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The Motley Fool

Asset Allocation Tips

There are several different asset allocation strategies that you can use, and the best one for you will depend on your circumstances. However, a few general tips can help you get started.

  • First, it is essential to remember that asset allocation is not a one-time decision. As your circumstances change, so should your asset allocation. For example, as you get closer to retirement, you may want to start shifting some of your assets into more conservative investments.
  • Second, don’t put all of your eggs in one basket. Diversification is critical when it comes to investing, which means diversifying among different asset classes and even different investments within each asset class.
  • Finally, don’t forget to rebalance your portfolio regularly. This means ensuring that the percentage of your assets in each asset class stays the same. For example, if you have a 60% stocks and 40% bonds portfolio, you will want to ensure that it stays that way. Rebalancing can be done yourself or with the help of a financial advisor.


Asset allocation is a critical part of investing, and it is vital to understand how it works before making any investment decisions. By following these tips, you can get started on the right foot and put yourself on the path to reaching your financial goals.

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Shawn Plummer

CEO, The Annuity Expert

I’m a licensed financial professional focusing on annuities and insurance for more than a decade. My former role was training financial advisors, including for a Fortune Global 500 insurance company. I’ve been featured in Time Magazine, Yahoo! Finance, MSN, SmartAsset, Entrepreneur, Bloomberg, The Simple Dollar, U.S. News and World Report, and Women’s Health Magazine.

The Annuity Expert is an online insurance agency servicing consumers across the United States. My goal is to help you take the guesswork out of retirement planning or find the best insurance coverage at the cheapest rates for you. 

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