What is a Bear Market? Everything You Need to Know About the Down Markets

Shawn Plummer

CEO, The Annuity Expert

A bear market is a term used to describe a time when the stock market is performing poorly. This can be due to several factors, including recession, high inflation, or political instability. If you’re wondering what a bear market is and whether or not it could happen to your investments, read on for everything you need to know.

What Is A Bear Market?

A bear market is defined as a period when the stock market experiences a sustained price decline. This can be for many reasons, such as an economic recession, political instability, or high inflation. The decline must last for at least two months to be considered a bear market.

In a bear market, stock prices tend to fall and stay down for an extended period of time. This can be a problem for investors trying to grow their portfolios or preserve their capital. So if you’re considering buying stocks during a bear market, it’s important to research and understand the risks involved.

How Does A Bear Market Affect My Investments?

If you’re invested in the stock market, a bear market can significantly impact your portfolio. When the market is down, the value of your stocks and other investments will also likely decline. This can lead to losses in your portfolio, so it’s important to be aware of the risks before investing.

What Can I Do To Protect Myself From A Bear Market?

You can do a few things to protect yourself from a bear market. One is to diversify your investments, which means investing in different types of assets that aren’t all affected by the same factors. Another is to have a long-term investment strategy, which can help you ride out the ups and downs of the market.

For example, fixed annuities could be a moderately short-term way (at least two years) to sidestep a bear market for IRAs because a qualified fixed annuity offers principal protection and a guaranteed interest rate. Then, after the annuity’s term is complete, transfer back to a traditional IRA when the market stabilizes.

No one knows when a bear market will happen, but by being prepared and understanding the risks, you can minimize the impact on your portfolio.

How To Make Money In A Bear Market?

The first step in making money when the market is down is ensuring you have a solid strategy. When the market increases, it’s easy to make money – the only question is how much. But this takes real skill and discipline when it goes down because everything can seem like a loss. This means that you need to have a solid strategy in place first to know what to do when the market moves down and how to take advantage of these opportunities.

One thing to bear in mind is that all markets are cyclical. This means that there will always be periods where the market goes up, and there will also always be times when the market goes down. Therefore, you need to be prepared for both, as this will give you a much better chance of success in the long term.

The next step is to know that it’s an opportunity when the market goes down. This might seem counterintuitive, but bear markets are where there are more opportunities to make money than bull markets. This is because there are more motivated sellers when the market goes down. This means that you can find great deals on investments that are undervalued.

Of course, you also need to be careful in a bear market. You don’t want to over-leverage yourself or make risky bets. But if you’re selective with your investments and know what you’re doing, this is the perfect time to build a strong investment portfolio.

Ultimately, making money in a bear market takes discipline and skill. But if you can stick to your strategy and find great deals on investments that are undervalued, then there’s no reason why you can’t succeed.


While bear markets can be scary, they don’t last forever. Eventually, the market will recover and start to trend upwards again. If you’re patient and have a long-term investment strategy, you can weather the storm and come out ahead.

Hopefully, this guide has given you a better understanding of the down markets. As always, do your research and consult with a financial advisor to make sure you’re making the best decisions for your situation.

What Is A Bear Market?

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Shawn Plummer

CEO, The Annuity Expert

I’m a licensed financial professional focusing on annuities and insurance for more than a decade. My former role was training financial advisors, including for a Fortune Global 500 insurance company. I’ve been featured in Time Magazine, Yahoo! Finance, MSN, SmartAsset, Entrepreneur, Bloomberg, The Simple Dollar, U.S. News and World Report, and Women’s Health Magazine.

The Annuity Expert is an online insurance agency servicing consumers across the United States. My goal is to help you take the guesswork out of retirement planning or find the best insurance coverage at the cheapest rates for you. 

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