What is the Best Age to Purchase Whole Life Insurance?

Shawn Plummer

CEO, The Annuity Expert

Age-Based Comparison For Whole Life Insurance

Age RangePremium CostHealth ConsiderationsCash Value Growth Potential
20sLowestGenerally ExcellentHighest (long-term growth)
30sLowGenerally GoodHigh (ample growth time)
50s+HighestOften DecliningLower (less growth time)

A life insurance quote today can mean peace of mind for tomorrow.

Why Purchase Whole Life Insurance Young?

  • Lower Premiums: In your 20s to early 30s, premiums for whole life insurance are typically lower. This is because insurance costs are generally based on the risk of mortality, and younger individuals pose a lower risk.
  • Better Health, Easier Qualification: Younger individuals are often in better health, making it easier to qualify for life insurance at favorable rates.
  • Long-Term Cash Value Growth: Whole life policies build cash value over time. Starting early allows for more years of growth, potentially resulting in a higher cash value accumulation.
  • Financial Planning: Purchasing a policy young can be a part of sound financial planning, offering lifelong coverage and contributing to a diverse financial portfolio.


Purchasing whole life insurance in your twenties to early thirties is typically the most advantageous. It offers lower premiums, better health qualification rates, and a longer period for cash value growth. Starting early can be an integral part of long-term financial security.

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Shawn Plummer

CEO, The Annuity Expert

Shawn Plummer is a licensed financial professional, insurance agent, and annuity broker with over 14 years of first-hand experience with annuities and insurance. Since beginning his journey in 2009, he has been pivotal in selling and educating about annuities and insurance products. Still, he has also played an instrumental role in training financial advisors for a prestigious Fortune Global 500 insurance company, Allianz. His insights and expertise have made him a sought-after voice in the industry, leading to features in renowned publications such as Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, The Simple Dollar, U.S. News and World Report, Women’s Health Magazine, and many more. Shawn’s driving ambition? To simplify retirement planning, he ensures his clients understand their choices and secure the best insurance coverage at unbeatable rates.

The Annuity Expert is an independent online insurance agency servicing consumers across the United States. The goal is to help you take the guesswork out of retirement planning and find the best insurance coverage at the cheapest rates

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