Can Banks Sell Annuities?

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

Banks Can Sell Annuities Through Licensed Agents

Key Fact: Banks sell annuities through licensed insurance agents, either on staff or via partnerships with insurance companies.

How It Works:
Banks partner with insurance companies to offer annuities. Bank employees who sell them must be licensed insurance agents. These products are not FDIC-insured like savings accounts. They’re insurance contracts meant to guarantee income or growth depending on the type.

Pros:
✔ One-stop shop for financial products
✔ Easy to access if you already bank there
✔ Sometimes special promotions for bank customers

Cons:
Limited annuity options compared to independent brokers
✘ Possible pressure to buy based on bank sales goals
✘ Bank employees may not specialize deeply in retirement planning

⚠ Important Warning:
Banks are extremely limited in the types of annuities they can offer. This limited selection could mean higher fees, lower returns, fewer benefits, and missed opportunities to find a better solution elsewhere — ultimately hurting your long-term financial security.

Who Needs It:

  • Someone who is comfortable banking and handling insurance in the same place
  • Clients looking for fixed annuities with low complexity (not variable or indexed annuities)

Who Doesn’t:

Banks Typically Sell Fixed Annuities and Immediate Annuities

Key Fact: Banks usually offer simple products like fixed annuities or immediate annuities.

How It Works:
Fixed annuities offer guaranteed interest rates over a set period (like a CD but through an insurance company). Immediate annuities start paying out right away, converting your lump sum into a lifetime income stream.

Pros:
✔ Safe, conservative options
✔ Predictable returns and income

Cons:
✘ Lower yields compared to fixed index annuities or structured annuities
✘ Limited flexibility and inflation protection

Who Needs It:

  • Conservative investors who prefer guaranteed outcomes
  • Retirees needing a predictable income right away

Who Doesn’t:

  • Those needing inflation-adjusted income or legacy planning features
  • Younger investors who want growth and flexibility

Also Consider: Using Annuities and Insurance Together

Helpful Add-on: Pairing annuities with life insurance or long-term care insurance can create stronger financial security.

How It Works:

  • Annuities with Guaranteed Lifetime Withdrawal Benefits (GLWBs) give you guaranteed income for life, even if your account balance drops to zero.
  • Life insurance ensures a death benefit for heirs or can fund long-term care expenses tax-efficiently.
  • Long-term care riders on annuities help pay for care if you can’t perform daily activities like bathing or dressing.

Why It Matters:
Banks rarely customize these layers. Working with an independent specialist (like The Annuity Expert) ensures you maximize every available feature and option.

do banks sell annuities

Annuities Banks Sell vs. Annuities Independent Brokers Offer

FeatureBank-Sold AnnuitiesIndependent Broker-Sold Annuities
Product ChoicesVery LimitedWide Selection
Advisor ExpertiseGeneralizedSpecialized
Pricing/FeesCan be higherOften lower, more competitive
Customization OptionsFewMany
Access to Riders/BenefitsLimitedBroad, customizable
can you buy an annuity from a bank

Bank-Sold Annuities: A Focused Look at Bank Sales Channels

Conclusion:

Yes, banks can legally sell annuities, but their selection is extremely narrow and often leads to higher costs, fewer benefits, and less competitive options. If you’re serious about protecting your future, growing your income, or preserving wealth for your family, don’t settle for what’s “available” at your bank.

Contact The Annuity Expert today for free quotes and expert comparisons. We’ll help you find the best annuity or insurance solution tailored exactly to your goals — no obligation, just smarter planning!

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Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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