Do People Still Buy Annuities?

Shawn Plummer

CEO, The Annuity Expert

Do People Still Buy Annuities?

Yes, people still buy annuities. In fact, 2023 witnessed a record in annuity sales. This surge in popularity is due to the unique benefits that annuities provide, distinguishing them from other investment products.

Reasons for the Popularity of Annuities in 2023

  1. Guaranteed Income: Annuities offer a steady income stream, which is especially appealing in uncertain economic times.
  2. Tax Deferral: Annuity earnings grow tax-deferred, making them an attractive option for long-term growth.
  3. Protection Against Market Volatility: Some annuities provide protection against market downturns, which can be reassuring for risk-averse investors.
  4. Customizable Options: Annuities can be tailored to individual needs, including options for lifetime income, death benefits, and inflation protection.

Comparison with Other Investment Products

  • Stocks and Bonds: Unlike stocks and bonds, annuities can offer guaranteed income and lower risk exposure.
  • Retirement Accounts (e.g., 401(k), IRA): While retirement accounts also provide tax advantages, annuities offer unique guarantees and income options.


  1. Jane Doe, Retiree: Jane chose an annuity for its guaranteed lifetime income, ensuring financial stability in her retirement years.
  2. John Smith, Risk-Averse Investor: Preferring stability, John opted for an annuity to avoid the volatility of the stock market.


Annuities remain a popular choice due to their unique benefits, including guaranteed income, tax advantages, and market protection. They serve as a valuable tool for individuals seeking financial security, especially in volatile times. These features contributed to the record sales in 2023.

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Shawn Plummer

CEO, The Annuity Expert

Shawn Plummer is a licensed financial professional, insurance agent, and annuity broker with over 14 years of first-hand experience with annuities and insurance. Since beginning his journey in 2009, he has been pivotal in selling and educating about annuities and insurance products. Still, he has also played an instrumental role in training financial advisors for a prestigious Fortune Global 500 insurance company, Allianz. His insights and expertise have made him a sought-after voice in the industry, leading to features in renowned publications such as Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, The Simple Dollar, U.S. News and World Report, Women’s Health Magazine, and many more. Shawn’s driving ambition? To simplify retirement planning, he ensures his clients understand their choices and secure the best insurance coverage at unbeatable rates.

The Annuity Expert is an independent online insurance agency servicing consumers across the United States. The goal is to help you take the guesswork out of retirement planning and find the best insurance coverage at the cheapest rates

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