What Does YOY Mean? (And Why Should You Care?)

Shawn Plummer

CEO, The Annuity Expert

If you’re like most business owners, you’re always looking for ways to improve your bottom line. One way to measure your success is by tracking your year-over-year (YOY) growth. This metric tells you how much progress your company has made in the past year. In this guide, we’ll explain what YOY means and give you a few tips on how to increase it!

What Is Year-Over-Year (YOY)?

Year-over-year growth is a performance metric that measures the percentage change in a company’s revenue or other key metrics from one year to the next. For example, if your business made $100,000 in sales last year and $120,000 this year, your YOY growth would be 20%.

Why Is Year-Over-Year Important?

YOY growth is important because it shows you how your company is performing over time. It’s a key metric for investors and analysts, and it can be used to compare your business to others in your industry. If you’re looking to attract new investment, having strong YOY growth figures will make your company more appealing.

How To Measure YOY

There are a few different ways to measure YOY growth. The most common is to compare your current year’s sales figures to the previous year’s. This will give you a good idea of how much progress you’ve made in terms of revenue. However, you can also measure YOY growth by tracking other metrics such as number of new customers, employee retention, or profitability.

No matter how you measure it, year-over-year growth is an important metric to track. It can give you a good indication of whether your business is on the right track. If you’re not seeing the YOY growth that you want, don’t despair! There are a few things you can do to increase it.

YOY Growth Tips

Here are a few tips to help you increase your YOY growth:

  • Invest in marketing: One of the best ways to drive growth is to invest in marketing. This can help you reach new customers and grow your brand awareness.
  • Focus on customer retention: Another way to drive YOY growth is by focusing on customer retention. This means keeping your existing customers happy and ensuring they continue to do business with you.
  • Improve your product or service: Another way to increase YOY growth is by improving your product or service. This can help you attract new customers and keep existing ones coming back for more.

By following these tips, you can start to see an increase in your YOY growth. Remember, it’s important to track this metric so you can see how your business is progressing. With a little effort, you can achieve the YOY growth you’re looking for!

Shawn Plummer

CEO, The Annuity Expert

I’m a licensed financial professional focusing on annuities and insurance for more than a decade. My former role was training financial advisors, including for a Fortune Global 500 insurance company. I’ve been featured in Time Magazine, Yahoo! Finance, MSN, SmartAsset, Entrepreneur, Bloomberg, The Simple Dollar, U.S. News and World Report, and Women’s Health Magazine.

The Annuity Expert is an online insurance agency servicing consumers across the United States. My goal is to help you take the guesswork out of retirement planning or find the best insurance coverage at the cheapest rates for you. 

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