Introduction to Assurity Life Insurance Company
Short Answer: Yes—Assurity Life Insurance Company is a financially solid choice with an A- rating, making it a credible option for many life-insurance purchases. However, because it is somewhat smaller and lacks a full rating suite from all major agencies, you should still compare policy terms, rider options, and your time horizon before committing, especially if you’re planning a long-term contract.
Financial Ratings & Company Strength
- A.M. Best: A- (Excellent)
- S&P / Moody’s / Fitch: Not publicly rated for the U.S. subsidiary
- Weiss Safety Rating: B+
- Comdex Score: Not publicly listed
- Founded: Roots trace to 1890s predecessors; current organization formed via merger and headquartered in Nebraska
Assurity’s A- rating from A.M. Best indicates a strong ability to meet its insurance obligations. Given limited transparency from other major rating agencies and the absence of a published Comdex score, you should verify that your contract term and size align with the issuer’s strength.
What They Sell
Life Insurance
- Term life insurance across multiple term lengths
- Whole life insurance, including simplified or no-medical exam variations
- Universal life insurance in selected states
Annuities and Related Products
- Multi-year guaranteed annuities (MYGAs)
- Deferred fixed annuities
- Some simplified or voluntary benefits / supplemental products
Assurity focuses primarily on life insurance products and has a more modest annuity presence compared to full-scale annuity specialists. They also offer disability insurance.
Why Company Stability Matters
Buying life insurance or annuities often means you’re entering a decades-long contract where you rely on the insurer to:
- Pay out death benefits or income guarantees when due
- Maintain reserves, investment strength, and liquidity through interest-rate cycles.
- Administer policy servicing, claims, and riders consistently.
Assurity’s strong rating suggests it is up to the task, but the depth of its track record and rating transparency are less than those of the largest national insurers, so contract terms and premium sizes should align accordingly.
Why Strong Ratings Don’t Automatically Mean Great Products
Even a well-rated company may deliver a policy that:
- Has higher premiums or less favorable underwriting than competitors
- Offers fewer riders or less flexibility
- Has longer surrender or conversion restrictions
- Uses simpler product designs that may not match sophisticated planning needs
Issuer strength is important—but product design and suitability matter just as much.
Pros and Cons
Pros
- A- rating—signals very good financial strength
- Mutual company structure means policyholder-ownership rather than shareholder focus.
- Long heritage and stable operations
- Wide availability of term, whole, and universal life options
Cons
- The absence of full multi-agency ratings and of a publicly listed Comdex score reduces comparative transparency.
- Smaller scale compared to major legacy life insurers—may limit ultra-large face amounts or niche rider options.
- For long-term contracts (20-30 years) or large premiums, you may find stronger carriers with more robust product libraries.
- Annuity lineup and advanced customization may be more limited than those of specialist annuity companies.
Who Assurity Is Best For
- Buyers seeking a dependable life insurance policy from a credible issuer
- Individuals or families needing mid-face-amount coverage, term or whole life, without ultra-complex planning needs
- Clients who are comfortable with a well-rated but slightly smaller carrier and who will examine product features carefully
Who Should Consider Other Options
- Buyers needing very large death benefits or highly customized riders (estate, business, legacy planning)
- Consumers purchasing annuities with long surrender schedules or lifetime income guarantees who may prefer carriers with deeper annuity specialization.
- Those prioritizing carriers with full rating transparency (S&P, Moody’s, Fitch) and the longest possible track record
- Anyone wanting the broadest product flex-options, underwriting classes, and state availability
Additional Insurance to Consider
- Disability income insurance to protect your earning power
- Long-term care insurance or hybrid life and long-term care policies
- Supplemental accident, critical illness, or hospital-indemnity coverage
- Term or permanent life insurance from carriers with ultra-large face-amount capabilities for estate planning
- Annuities with guaranteed lifetime withdrawal benefits (GLWBs) if retirement income is an objective
People Who Benefit Most
- Families seeking core life insurance protection with confidence in issuer stability
- Buyers focusing on protection rather than aggressive cash value accumulation or extreme customization
- Individuals who will review product terms carefully, compare quotes, and align contract size/timeline with issuer strength
How to Evaluate Assurity Before Buying
- Compare premium quotes, underwriting class availability, and rider options with other well-rated carriers.
- For life insurance: check conversion privileges, cash value growth (for whole/universal), and policy loan terms.
- For annuities: review surrender schedules, interest-crediting (if applicable), and withdrawal provisions
- Confirm product availability in your state, face-amount limits, and underwriting criteria
- Use an independent broker to compare similar products from multiple insurers so you can assess cost, features, and value side-by-side.
Always Compare Terms and Conditions Before Buying
Even with a stable issuer, you must evaluate:
- Policy or contract term, and how long you plan to hold it
- Premium cost and fit with your budget
- Riders and features you actually need
- Liquidity, surrender, or conversion terms
- Company strength relative to your holding horizon
Match both a strong company and the right product to your goals for the best results.
What To Do Next
Contact The Annuity Expert for free quotes comparing Assurity Life Insurance Company with other A-rated carriers so you can get the best fit in terms of cost, flexibility, and long-term reliability.
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FAQ
- Is Assurity financially reliable? Yes—rated A- by A.M. Best, indicating a very good ability to meet obligations.
- Does that guarantee the policy is the best for me? No, you still must evaluate product design, cost, riders, and alignment with your timeline.
- Does Assurity offer both life insurance and annuities? Yes—it offers life insurance (term, whole, universal) and some annuity/accumulation options, though life insurance is its primary focus.
- Should I compare Assurity with other insurers? Yes—especially if you are buying large policies, long-term contracts, or want maximum flexibility.