Compare Pacific Life Before You Buy Insurance or Annuities

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

What Makes Pacific Life Stand Out

Pacific Life is known for its strong financial strength ratings and long history in the insurance and annuity industry. The company was founded in 1868 and is based in Newport Beach, California. It is privately owned and consistently ranks among the top carriers for annuity and life insurance sales. Their offerings include term life, indexed universal life, variable universal life, and a wide range of annuity products—including fixed, fixed indexed, variable, and registered index-linked annuities (RILAs).

  • A.M. Best: A+ (Superior)
  • Fitch Ratings: AA–
  • S&P Global: AA–
  • Moody’s: Aa3
  • Comdex Score: 90+

These ratings reflect high financial strength and a stable outlook. While no insurance company is “too big to fail,” Pacific Life is among the strongest carriers available.

Let us vet the best Pacific Life contracts for you for free.

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Our Professional Opinion on Pacific Life Annuities

Pacific Life is a great insurance company, and we like some of its annuities—but we would pass on others. Its A+ (Superior) AM Best rating is comfortably above our A− minimum. The company is strong; the decision comes down to the product.

For accumulation, we like the option to lock an annual S&P 500 cap for the full surrender period. That is a feature worth considering because the insurer cannot lower that particular cap while your money is committed. The cap still needs to be competitive, and a locked cap does not guarantee an interest credit.

For lifetime income, some products offer a guaranteed improvement in the income calculation while you wait. We like that, but the increase is not cash added to your account. Compare the actual guaranteed paycheck and rider cost with other income annuities.

We generally do not recommend Pacific Life’s buffered annuity design. You can lose money beyond the selected buffer while your gains are still limited. If protection from index losses is your goal, we would start with a fixed indexed annuity.

What We Like

  • Great financial strength: Pacific Life’s A+ AM Best rating exceeds our minimum.
  • Full-term cap lock: Some indexed options let you lock the initial S&P 500 cap for the surrender period.
  • Guaranteed income features: Some benefits provide a contractual improvement in the income calculation while you defer withdrawals.
  • Flexible immediate income choices: Available payment options can help address a specific need, such as an income bridge before Social Security.

What We Don’t Like

  • Buffered products can lose money: Partial protection does not eliminate market-loss risk.
  • Income benefits cost money: Rider charges reduce the actual account value.
  • Withdrawals can affect growth: Money taken from some indexed options before the crediting term ends may forfeit that term’s interest.
  • Immediate income limits access: Some payment options allow limited advances, but they do not leave you with an account you can freely access.

Explore our individual Pacific Life annuity reviews using the links below to see which products we like and which ones we would avoid.

Pacific Life Life Insurance Products

Term Life Insurance

Key Features:

  • Policies available in 10, 15, 20, 25, and 30-year terms
  • Convertibility to permanent life insurance without evidence of insurability
  • Riders include terminal illness, chronic illness, and waiver of premium options

Pros:

  • Strong conversion features for future flexibility
  • Competitive pricing for healthy applicants

Cons:

  • No digital instant issue platform
  • Not ideal for those who want permanent protection from the start

Best For: People looking for affordable temporary coverage with the option to convert later.

Not For: Individuals wanting cash value or guaranteed lifetime protection.

Indexed Universal Life (IUL) Insurance

Key Features:

  • Cash value growth tied to the S&P 500 and other engineered indexes
  • Downside protection with 0% floor
  • Loans and withdrawals available from the policy’s cash value

Pros:

  • Tax-deferred growth potential
  • Lifetime coverage with flexible premiums and death benefits
  • Good for supplemental retirement income

Cons:

  • Indexed crediting can be complex and relies on renewal rate decisions
  • Engineered indexes may lack long-term performance history

Best For: High-income earners who want tax-advantaged savings with death benefit protection

Not For: Anyone seeking guaranteed growth or simplicity

Compare Pacific Life Life Insurance With 25+ Companies

Pacific Life Annuities

Fixed Indexed Annuities (FIAs)

Key Features:

  • Indexed growth based on market performance with downside protection
  • Guaranteed income through optional Guaranteed Lifetime Withdrawal Benefit (GLWB) riders
  • Includes a 1-Year Fixed Account with guaranteed interest

Pros:

Cons:

  • Engineered indexes dominate product lineup; few traditional index options like the S&P 500
  • GLWB riders may have fees (usually 0.95% to 1.5%)
  • Renewal rates are not guaranteed

Best For: Retirees and pre-retirees seeking lifetime income and principal protection

Not For: Investors seeking high returns or fully liquid accounts

Funding Sources:

  • 401(k) rollovers, traditional IRA transfers, Roth IRA conversions, non-qualified cash, and inherited IRAs

Variable and RILA Annuities

Cons:

  • High fees (1.5% to 4%+), investment risk, and complex crediting structures
  • We do not recommend these for most clients due to lack of performance transparency, higher fees, and market risk exposure

Compare Annuity Income

Pacific Life Annuity Reviews

Who Might Prefer a Different Carrier?

  • If you want guaranteed returns, consider a Multi-Year Guaranteed Annuity (MYGA) from another carrier with better declared rate history
  • If you want indexed growth using only traditional indexes (S&P 500, Nasdaq, Dow Jones), we recommend other fixed indexed annuities with a clean, transparent lineup
  • If you want income with no annuitization, Pacific Life’s GLWB riders are solid—but always compare with no-fee GLWB options or income-focused fixed indexed annuities from other A-rated carriers

Other Insurance to Consider

Pros and Cons of Choosing Pacific Life

Pros:

  • Highly rated, established company
  • Broad product selection for both protection and retirement income
  • Solid GLWB options on annuities
  • Flexibility in premium structure and income timing

Cons:

  • Heavy use of engineered indexes with short performance history
  • Limited direct access to traditional stock market indexes on most FIAs
  • No standalone LTC or DI products
  • High fees on variable annuities and RILAs
  • Support is broker-driven, not digital-first

Summary

Pacific Life is a strong company with solid annuity and life insurance options, especially for those looking for agent-led service and structured retirement income. However, if you want access to traditional indexes, transparent renewal rate history, or digital simplicity, you should compare before buying. A good broker can help you do that.

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Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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