Is Zurich American Life Insurance Company a Good Company to Buy From?

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

Overview of Zurich American Life Insurance Company

Short Answer: Yes—Zurich American Life Insurance Company is financially strong, well-rated, and backed by one of the largest and oldest global insurance groups in the world. With more than a century of operating history in the U.S. and globally, it provides dependable stability for long-term life insurance and annuity contracts. Still, a strong company does not automatically mean every product is the best fit, so reviewing policy design, cost, and benefits is essential.

Financial Ratings & Company Strength

  • Founded: Early 1900s, U.S. operations (Zurich Insurance Group founded in 1872)
  • A.M. Best: A+
  • S&P: A
  • Comdex Score: 86

These ratings reflect very strong claims-paying ability, strong capitalization, and long-term financial stability—key factors for consumers purchasing policies designed to last decades.

What Makes Zurich American Stand Out

  • Backed by Zurich Insurance Group, a global leader with over 150 years of insurance experience
  • Strong ratings across major financial agencies
  • A long history of conservative management
  • Products built on stability and financial discipline
  • Global footprint and resources that support long-term obligations

For buyers who prioritize insurer strength, Zurich American is a solid choice.

Why Company Stability Matters

Life insurance and annuities rely on the insurer’s ability to meet long-term obligations. Poor company stability jeopardizes:

  • Lifetime income guarantees
  • Death benefits
  • Cash value performance
  • Living benefits

Guidance:

  • Short-term contracts (<5 years): Lower-rated carriers may suffice.
  • Long-term contracts (5+ years): Choose carriers rated A- or better with 50+ years of history

Zurich American easily meets these safety standards.

Why High Ratings Don’t Automatically Mean Great Products

Even elite carriers can design products that are:

  • More expensive than competitors
  • Slow to build cash value
  • Limited in liquidity
  • Burdened with high-cost riders
  • Conservatively structured in ways that reduce long-term value

Company strength assures reliability—but product design determines consumer value.

What Zurich American Sells

Life Insurance

Retirement and Income-Connected Products

Optional Features

Pros and Cons

Pros

  • Backed by one of the strongest global insurers
  • A+ (AM Best), A (S&P), and an 86 Comdex score
  • Long operating history and global stability
  • Strong choice for long-term life insurance buyers
  • Reliable issuer for permanent insurance needs

Cons

  • Not always the cheapest term life option
  • Fewer product variations than some highly specialized carriers
  • Limited aggressiveness in cash value accumulation products
  • Availability varies by state and distribution channel

Who Needs Zurich American and Why

  • Long-term planners want dependable, highly rated protection.
  • Families seeking permanent life insurance backed by a global insurer
  • Buyers who prioritize stability over the lowest price
  • Business owners and professionals have needed reliable coverage for decades.
  • Individuals integrating life insurance into estate or retirement planning

Who Doesn’t Need Zurich American

  • Buyers focused solely on finding the lowest-cost term life policy.
  • Consumers want highly aggressive indexed life products.
  • Those wanting instant-issue online platforms
  • People with short-term insurance needs where stability is less crucial

Additional Insurance to Consider

People Who Benefit Most

  • Long-term planners
  • Families seeking lifetime protection
  • Retirees or near-retirees
  • Business owners need stable long-term backing
  • Anyone prioritizing high financial strength

How To Evaluate Any Life or Annuity Carrier

Zurich American meets the company-strength standard. Now make sure the policy matches your personal needs.

How Zurich American Compares to Other Strong Carriers

  • Strengths: Global backing, high ratings, long history
  • Potential gaps: Pricing, cash-value competitiveness, product variety

Whether they are the best choice depends on your goals.

Expert Insight: Zurich is a massive global player, particularly in the corporate and high-net-worth markets. See how their consumer and family offerings measure up against our list of the best life insurance companies.

How To Save Money When Buying Coverage

  • Compare quotes from multiple A-rated insurers
  • Avoid unnecessary riders
  • Choose term life for temporary needs
  • Consider blending term and permanent coverage
  • Use preferred underwriting for lower premiums
  • Work with an independent broker

What If You Already Own a Zurich American Policy?

  • Keep it if it fits your goals and the premium is reasonable.
  • Review the policy annually.
  • Compare with current offerings if your needs change.
  • Avoid replacing unless benefits clearly outweigh costs.
  • Have The Annuity Expert review your in-force coverage.

Underwriting Expectations

  • A medical exam may be required, depending on coverage.
  • Health class affects premiums significantly.
  • Larger policies may require financial underwriting.
  • Annuities include suitability assessments.

Is Zurich American Right for You?

You’re likely a good fit if:

  • You value strong ratings and global stability
  • You want a long-term insurer with decades of reliability.
  • You’re comfortable paying a bit more for top-tier backing.
  • You need permanent life insurance or estate planning coverage.

Always Compare Before Buying

Before choosing any insurer:

  • Compare terms, conditions, and fees
  • Review liquidity and rider details
  • Confirm the policy structure matches your goals

Company strength is essential—but product suitability makes or breaks your outcome.

What To Do Next

Contact The Annuity Expert for free quotes comparing Zurich American to other A-rated carriers. We’ll help you evaluate pricing, features, and long-term value.

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Questions From Our Readers

  • What are Zurich American’s ratings? A+ (A.M. Best), A (S&P), and an 86 Comdex score.
  • Does a strong rating guarantee a good product? No—product design must still be evaluated.
  • Does Zurich American offer both life insurance and annuity-related products? Yes—life insurance is primary with some accumulation and retirement-oriented options.
  • Should I compare Zurich with other carriers before buying? Absolutely—comparison ensures the best long-term value.

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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