Why Saying “Annuities Pay Less Than the Market” Misses the Point Entirely

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

Scenario

Someone claims, “Annuities, on average, pay out less than ordinary investments in the market.” The logic is simple—but flawed. This view overlooks the entire reason annuities exist: guaranteed income for life, not speculation. Here’s a full breakdown of why this statement is misleading, what they’re missing, and who actually benefits from annuities over traditional market-based investments.

Market Returns Are Not Guaranteed

Average Market Return ≠ Guaranteed Return The market’s “average” return is often quoted as 7%–10% per year. But this number is deceptive. That’s an average across all years, including massive downturns. The real issue isn’t the average—it’s the sequence of returns, which devastates retirees if the market crashes early in retirement.

  • ✔ Market investments can have high upside
  • ✘ But they come with high volatility and risk
  • ✘ No guaranteed income
  • ✘ No protection from outliving your savings

Who Needs This

  • Retirees who can’t afford to lose money due to market dips
  • Anyone who wants to automate income and eliminate withdrawal guesswork
  • People who want peace of mind, regardless of market chaos

Who Doesn’t

  • Investors with a large cushion who can afford volatility
  • People who don’t need income and are focused purely on legacy growth

Helpful Add-on: Use a Fixed Index Annuity with a Guaranteed Lifetime Withdrawal Benefit (GLWB) to protect principal while still benefiting from some market upside, and receive up to 8% income-based growth.

Why Saying “Annuities Pay Less Than the Market” Misses the Point Entirely

Annuities Guarantee Income You Can’t Outlive

A 65-year-old can receive up to 7.3% for life with a GLWB. That’s a contractual guarantee—not a guess based on market returns. Traditional investing requires a withdrawal strategy (like the 4% rule), but even that rule is shaky in today’s low-yield and high-volatility environment.

Who Needs This

  • Retirees who need a reliable income floor
  • Those without pensions
  • Widows, single retirees, or anyone planning a solo retirement

Who Doesn’t

  • People with large pensions and Social Security who don’t need more income
  • Investors are purely focused on growth and leaving a large inheritance

Also consider: A cheap term or permanent life insurance policy can offset the cost of committing money to an annuity by providing a death benefit to heirs.

Risk-Adjusted Returns Favor Annuities for Income

You pay for what you get—income certainty costs money. The market may sometimes pay more. But annuities always pay when they’re supposed to. The trade-off isn’t about performance—it’s about removing risk. If you want the highest guaranteed income for life, annuities with GLWBs routinely outperform a traditional portfolio following the 4% withdrawal rule.

  • ✔ Can outperform market-based withdrawal strategies on a risk-adjusted basis
  • ✔ No need to manage or rebalance a portfolio in retirement
  • ✘ Less liquidity and upside potential
  • ✘ Must commit funds to a contract

Who Needs This

  • Anyone worried about longevity risk (living too long)
  • Retirees without the time, expertise, or interest in managing investments
  • People planning around health care and long-term care expenses

Who Doesn’t

Helpful Add-on: Long-term care insurance or hybrid annuities with LTC benefits can be layered with income annuities to cover medical expenses.

Why Saying “Annuities Pay Less Than the Market” Misses the Point Entirely

Outliving the Market Is the Bigger Risk

Running out of money matters more than beating the market. A 30-year retirement is not uncommon. If the market tanks early on, a retiree withdrawing from their portfolio could run out of money even if the market recovers later. An annuity makes that impossible.

Who Needs This

  • Those who want to ensure they never become a financial burden on others
  • Women, who statistically live longer and face more retirement income gaps
  • Anyone without a guaranteed income beyond Social Security
Why Saying “Annuities Pay Less Than the Market” Misses the Point Entirely

Final Takeaway

Yes, annuities may offer a lower projected return compared to the stock market—but they’re not supposed to beat the market. They’re supposed to beat uncertainty, market crashes, and longevity risk. Most retirees would trade a couple percent in upside for a lifetime without financial anxiety.

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Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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