Life Insurance For Business Owners

Shawn Plummer, CRPC

Chartered Retirement Planning Counselor

Understanding Business Owner Life Insurance

As a business owner, safeguarding your enterprise against unexpected events is crucial. Business owner life insurance offers a range of policies tailored to protect your business, employees, and family. Here’s a comprehensive breakdown of the key types of life insurance you should consider:

Key Person Insurance

What is it? Key person insurance protects your business from financial losses that may occur if a key employee, such as an owner or essential staff member, dies or becomes disabled.


  • Provides financial stability to cover the loss of revenue.
  • Funds the search for and training of a replacement.
  • Maintains business continuity and stability.

Buy-Sell Agreements

What is it? A buy-sell agreement is a legally binding contract that outlines the transfer of ownership in case a business owner passes away or becomes disabled. Life insurance policies fund these agreements.


Term Life Insurance

What is it? Term life insurance offers coverage for a specific period, typically 10, 20, or 30 years. It’s a cost-effective option for business owners needing substantial coverage during critical business phases.


  • More affordable compared to permanent life insurance.
  • Tailored to cover loans, debts, or specific business needs.
  • Provides financial security during high-risk periods.

Whole Life Insurance

What is it? Whole life insurance provides lifetime coverage with a savings component that builds cash value over time. Although more expensive than term insurance, it offers enduring benefits.


Universal Life Insurance

What is it? Universal life insurance combines the benefits of term and whole life insurance, offering flexible premiums and adjustable coverage amounts.


  • Flexibility to adjust premiums and death benefits.
  • Builds cash value that can grow over time.
  • Can be tailored to changing business needs and financial situations.

Variable Life Insurance

What is it? Variable life insurance allows policyholders to invest the cash value component in various investment options, such as stocks and bonds.


  • Potential for higher cash value growth based on investment performance.
  • Flexibility to choose investment options.
  • Provides both insurance protection and investment opportunities.

Indexed Universal Life Insurance

What is it? Indexed universal life insurance ties the policy’s cash value growth to a stock market index, offering the potential for higher returns.


  • Cash value growth is linked to stock market performance.
  • Offers downside protection against market losses.
  • Flexible premiums and adjustable death benefits.

Group Life Insurance

What is it? Group life insurance provides coverage for a group of people, typically employees, under a single policy.


  • Provides basic life insurance coverage for employees at lower group rates.
  • Enhances employee benefits package, helping attract and retain talent.
  • Simplifies administration with one policy covering multiple individuals.

How We Can Help

At The Annuity Expert, we understand the unique challenges business owners face. Our mission is to find the best solutions at the lowest costs, ensuring your business remains protected and prosperous. With 15 years of experience as an insurance agency, annuity broker, and retirement planner, we have the expertise to guide you through the complexities of life insurance.

Core Problem: Business Continuity Risk

Business continuity risk is the main problem we address. Unexpected events like the death or disability of a key person can jeopardize your business’s stability and future. Symptoms of this problem include financial instability, leadership voids, and potential conflicts among stakeholders. These issues can lead to stress, anxiety, and uncertainty for business owners and their families.

Life Insurance For Small Business Owners

What We Recommend

Step 1: Initial Consultation

  • What happens? During the initial consultation, we assess your business needs, identify key risks, and recommend suitable life insurance policies.
  • Main Benefit: This step provides a tailored strategy that aligns with your business goals and ensures comprehensive protection.

Step 2: Policy Selection and Customization

  • What happens? We help you select and customize the right life insurance policies, ensuring they fit your specific requirements and budget.
  • Main Benefit: You receive a policy that offers maximum protection while optimizing costs.

Step 3: Implementation and Ongoing Support

  • What happens? We assist in implementing the policies and provide ongoing support to ensure they remain relevant as your business evolves.
  • Main Benefit: You enjoy peace of mind knowing your business is safeguarded and that you have continuous expert support.

Features and Benefits

  • Personalized Insurance Solutions: Tailored policies to meet your unique needs, ensuring maximum relevance and efficiency.
  • Expert Guidance: Benefit from our 15 years of industry experience, providing you with reliable and informed advice.
  • Ongoing Support: Continuous monitoring and adjustments to your policies as your business grows and changes.

Addressing Common Objections

  • Objection: “Life insurance is too expensive.”
    • Solution: We offer cost-effective solutions that provide substantial coverage without straining your budget.
  • Objection: “I don’t need life insurance.”
    • Solution: Life insurance protects your business continuity, providing financial stability during critical times.

Failing to secure life insurance can lead to severe financial instability, potential business closure, and conflicts among stakeholders. Conversely, working with us ensures your business remains protected, your family’s future is secure, and you have the peace of mind to focus on growth and success.

By choosing The Annuity Expert, you will experience the confidence and relief that come from knowing your business and loved ones are safeguarded against unforeseen events. Contact us today for free advice or a quote.

Employees Life Insurance

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Frequently Asked Questions

Can a small business write off life insurance?

Small businesses with a business structure, such as LLC, S-Corp, or sole proprietors, can deduct the premiums they pay for group life insurance for their employees. The maximum allowable deduction is $50,000 per year. However, it is essential to note that businesses cannot benefit from the policy in any way.

Is life insurance taxable to a business?

Life insurance proceeds may not be subject to taxes, but they are still considered part of a corporation’s earnings and profits for dividend and IRC § 531 purposes.

Is life insurance a business expense for self-employed?

If you are self-employed and paying for your life insurance policy, it is not tax deductible.

Do you have to report life insurance on your taxes?

Your life insurance is not required to be reported on your taxes since it is considered an individual expense.

Is Key Man life insurance tax deductible?

Key man life insurance premiums are not generally tax deductible, meaning they should be paid using after-tax dollars. Companies can only deduct them if they are counted as part of the employee’s taxable income, which is applicable when the employee is the beneficiary.

What is business owner life insurance?

As a form of life insurance, business owner life insurance provides financial protection for business owners and their families in the event of their death. It helps to cover any outstanding debts and business expenses and ensures the continuity of the business. This type of insurance is tailored specifically for business owners and is an important aspect of their overall financial planning.

What are the types of life insurance for business owners?

There are several types of life insurance for business owners, including term life insurance, whole life insurance, and key person insurance. Term life insurance provides coverage for a specific period, while whole life insurance offers lifelong protection. Key person insurance is designed to protect the business from financial loss if a key employee passes away.

What are life insurance strategies for business owners?

Life insurance strategies for business owners can provide financial protection for their families and businesses in the event of their untimely death. These strategies may include key person insurance, buy-sell agreements, and executive bonus plans. By implementing these strategies, business owners can ensure the continuity of their businesses and provide for their loved ones.

What does whole life insurance for business owners provide?

Whole life insurance for business owners provides long-term financial protection for both the business and the owner’s beneficiaries. This type of insurance offers a death benefit that can be used to cover business expenses, pay off debts, or provide income for loved ones. It also accumulates cash value over time, which can be accessed for various financial needs.

What is life insurance for business partners?

Life insurance for business partners is a crucial financial tool that helps protect a business in the event of a partner’s death. The policy payout can be used to buy out the deceased partner’s share and ensure the business’s continuity. It provides financial stability and peace of mind for the surviving partner and the business as a whole.

What is group life insurance for small business owners?

Group life insurance for small business owners is a type of coverage that provides financial protection to employees in the event of their death. It is specifically designed for small businesses and offers an affordable way to provide life insurance benefits to their employees. By pooling together a group of employees, small business owners can secure lower rates and ensure their employees have peace of mind.

Shawn Plummer, CRPC

Chartered Retirement Planning Counselor

Shawn Plummer is a Chartered Retirement Planning Counselor, insurance agent, and annuity broker with over 14 years of first-hand experience with annuities and insurance. Since beginning his journey in 2009, he has been pivotal in selling and educating about annuities and insurance products. Still, he has also played an instrumental role in training financial advisors for a prestigious Fortune Global 500 insurance company, Allianz. His insights and expertise have made him a sought-after voice in the industry, leading to features in renowned publications such as Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, The Simple Dollar, U.S. News and World Report, Women’s Health Magazine, and many more. Shawn’s driving ambition? To simplify retirement planning, he ensures his clients understand their choices and secure the best insurance coverage at unbeatable rates.

The Annuity Expert is an independent online insurance agency servicing consumers across the United States. The goal is to help you take the guesswork out of retirement planning and find the best insurance coverage at the cheapest rates

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