Is Lincoln Financial Group the Right Choice for You?

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

Lincoln Financial Annuity Reviews & Company History

Lincoln Financial Group was founded in 1905, giving the company more than 100 years of experience in insurance and financial services. This long-standing presence in the industry suggests operational strength and trustworthiness, which are essential when choosing a company to handle your long-term financial commitments.

Lincoln is a powerhouse carrier, but their product lineup is vast. Speak with a Lincoln Financial annuity specialist who can do the heavy lifting of comparing their current rates and riders against the entire market for you—free of charge.

Financial Strength: Stability You Can Rely On

Lincoln’s financial strength is backed by top ratings from the four major credit rating agencies:

These ratings reflect Lincoln’s ability to pay claims, meet contract obligations, and stay resilient through economic volatility—vital traits when selecting an insurance or annuity provider.

Our Professional Opinion

Lincoln is a good annuity company, and several of its products are among the ones we like for accumulation, lifetime income, and leaving money to family.

The Lincoln National Life Insurance Company has an A (Excellent) rating from AM Best, above our A− minimum.

For accumulation, we like that some Lincoln annuities can lock a cap on the traditional S&P 500 for several years. That protects you from the insurer lowering that cap during the guarantee period. The starting cap still needs to be competitive—a low cap does not become a good deal just because it is locked.

For income and legacy planning, Lincoln offers an optional death benefit that can allow eligible buyers to take lifetime income and still leave their original deposit to beneficiaries. The important catch: the death benefit ends if the account value reaches zero. We especially like this feature for some older retirees or people with health concerns, but it is not available on every contract.

What We Like

  • Good financial strength: Lincoln’s A rating meets our standard.
  • Traditional index cap locks: Some products protect S&P 500 crediting terms for multiple years.
  • Guaranteed income options: Some riders offer contractual income growth while you wait.
  • Unique legacy feature: An eligible death benefit can preserve the original deposit while you take income.

What We Don’t Like

  • The legacy benefit can end: It does not continue after the account value reaches zero.
  • Optional riders cost money: Fees can reduce the account value available to you or your family.
  • Longer terms need to earn their place: We would not accept extra surrender years without a meaningful advantage.
  • Immediate annuities limit control: For ordinary lifetime income, we would compare the payout with a guaranteed lifetime withdrawal benefit.

Explore our individual Lincoln annuity reviews using the links below to see which products we like and how their features work.

Product Lineup: Insurance and Retirement Options

Lincoln Financial offers a broad portfolio of life insurance and retirement products:

Why It’s Critical to Compare Rates and Payouts

Lincoln may offer quality products, but they’re not always the most competitive. You should always compare:

  • Premium Rates – Even small differences in cost can add up over decades of life insurance coverage
  • Interest Rates – Growth on fixed or indexed annuities varies by insurer and crediting method
  • Income Payouts – Annuities with similar structures may provide different levels of guaranteed income

Without these comparisons, you could end up paying more for less income or slower asset growth.

Compare Lincoln Financial Annuities With Other Companies

Who Should Consider Lincoln Financial?

Lincoln may be a strong fit for:

  • Those who value the strength and stability of a well-rated insurer
  • Pre-retirees looking for flexible lifetime income options
  • Professionals or families seeking indexed life insurance with cash value growth potential
  • Employers needing robust group insurance solutions

Who Should Look Elsewhere?

Lincoln may not be the best option if you:

  • Want whole life insurance, which they do not offer
  • Are price shopping for term insurance and want the absolute lowest premiums
  • Prefer a digital, self-directed buying experience—Lincoln relies heavily on advisors and employer plans

Additional Insurance Products to Consider

Depending on your financial goals and concerns, you may also want to evaluate:

Annuity Income: GLWB vs. Annuitization

Lincoln’s annuities can provide guaranteed lifetime income either through annuitization or optional income riders. All annuities offer lifetime income through annuitization, but it’s irreversible. We don’t recommend annuitization because it locks you into income payments and eliminates access to your principal. Instead, we recommend choosing an annuity with a GLWB rider, which allows lifetime income and continued control of your investment.

Is Lincoln Financial Group the Right Choice for You?

Our Lincoln Financial Annuity Reviews

Final Verdict: Is Lincoln Right for You?

Lincoln Financial Group is a solid, reputable company offering a wide range of insurance and retirement solutions. However, choosing them without comparing interest rates, premium costs, and income payouts can result in missed opportunities. Their products are often better suited for individuals who value brand strength, advisor guidance, and flexible lifetime income over rock-bottom pricing or DIY policy management.

Contact The Annuity Expert for free quotes and let our brokers help compare the best annuity and life insurance products for your goals.

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Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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