Is RiverSource Life Insurance Company a Good Company To Buy From?

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

RiverSource Life Insurance Review

Short Answer

Yes—RiverSource Life Insurance Company is financially strong, highly rated, and well-established. Founded in 1894, it has more than a century of experience backing long-term life insurance and annuity guarantees. However, strong ratings alone don’t guarantee that every product is the best value; you still need to compare policy design, pricing, and features.

Financial Ratings & Company Strength

A Comdex score of 90 places RiverSource among the top-tier life insurers in the country. Its ratings signal excellent financial strength, strong reserves, and reliable long-term stability.

What Makes RiverSource Stand Out

RiverSource is part of Ameriprise Financial, which provides it with significant financial backing, deep capital resources, and a long track record of honoring its guarantees. With more than 130 years in business, it is considered a dependable carrier for long-term protection and income planning.

Why Company Stability Matters

Life insurance and annuities are long-term commitments that may last 20–50 years. A stable insurer ensures that:

  • Your policy benefits remain secure
  • Your lifetime income guarantees are honored.
  • Your long-term premiums, cash value, or annuity values remain protected.

Guidance:

  • Short-term contracts (<5 years): Slightly lower-rated carriers may be acceptable.
  • Long-term contracts (5+ years): Choose companies rated A- or better with 50+ years of history.

RiverSource meets and exceeds these standards.

Why High Ratings Don’t Automatically Mean Great Products

Even top-rated companies can offer products that:

  • Charge higher premiums
  • Have less competitive cash-value growth.
  • Include costly riders
  • Have restrictive surrender terms.
  • Offer income guarantees that trail competitors.

Company strength is necessary—but product competitiveness determines whether it’s right for you.

What RiverSource Sells

Life Insurance

Annuities

Additional Features

  • Accelerated benefits
  • Chronic illness riders
  • Investment-focused universal life options
  • Lifetime income riders (availability varies)

Pros and Cons

Pros

  • Founded in 1894 with long-term financial stability
  • A+ / A+ / A1 ratings with a Comdex of 90
  • Large product lineup
  • Strong parent company support
  • Ideal for buyers who prioritize financial strength

Cons

  • May not be the lowest-cost option for term life
  • Some cash-value or accumulation products may lag competitors.
  • Product complexity varies (especially VUL and RILA)
  • Rider costs can add up.

Who Needs RiverSource and Why

  • Families seeking reliable long-term life insurance
  • Buyers who want permanent coverage backed by a strong insurer
  • Individuals needing a stable retirement income through annuities
  • Professionals using life insurance for planning or business needs
  • Anyone whose priority is company strength and long-term reliability

Who Doesn’t Need RiverSource

  • Shoppers seeking the lowest-cost term life
  • Buyers wanting aggressive IUL growth structures
  • People who prefer simple online-direct policies
  • Anyone needing temporary short-term coverage

Additional Insurance to Consider

People Who Benefit Most

  • Long-term planners
  • Families needing permanent protection
  • Retirees using annuities for income
  • Business owners requiring stable coverage
  • Buyers wanting top-tier carrier strength

How To Evaluate Any Life Insurance or Annuity Company

  • Choose carriers rated A- or better for long-term contracts.
  • Prefer insurers with 50+ years of history.
  • Check product competitiveness, not just ratings.
  • Review riders, surrender periods, and long-term costs
  • Compare at least three A-rated companies.
  • Use an independent broker instead of a captive agent.

RiverSource passes the company-strength test; now evaluate whether their specific product meets your needs.

How RiverSource Compares to Other Strong Carriers

  • Strengths: Long history, strong ratings, deep product lineup
  • Competitors may excel in: Lower premiums, more flexible IULs, and stronger annuity income features.

Comparison is essential to maximize value.

How To Save Money When Buying Coverage

  • Compare quotes across multiple A-rated carriers.
  • Use the term “life” when temporary coverage is needed.
  • Blend term and permanent coverage if appropriate.
  • Avoid unnecessary riders
  • Optimize health underwriting
  • Use an independent broker.

What If You Already Own a RiverSource Policy?

  • Keep it if it still fits your goals.
  • Review if your health, finances, or family needs have changed.
  • Avoid replacing unless clearly beneficial.
  • Have The Annuity Expert review your in-force policy.

Underwriting Expectations

  • Possible medical exam
  • Health class determines the premium.
  • Financial underwriting for larger amounts
  • Approval speed varies

How To Know If RiverSource Is Right For You

You may be a good match if:

  • You want coverage backed by a 130-year-old company
  • You prioritize strong ratings and long-term reliability.
  • You’re considering permanent life or annuity income.
  • You prefer established carriers over newer digital insurers.

Always Compare Before Buying

Before choosing any insurer, compare:

  • Policy terms and conditions
  • Premiums and rider costs
  • Cash value or income projections
  • Surrender terms and flexibility.

A strong company is necessary, but product competitiveness completes the decision.

What To Do Next

Contact The Annuity Expert for free quotes comparing RiverSource with other A-rated insurers. We’ll help you evaluate pricing, features, long-term value, and suitability so you choose the best coverage for your needs.

Book A Free Consultation

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Questions From Our Readers

  • When was RiverSource founded? RiverSource Life Insurance Company was founded in 1894.
  • Is RiverSource financially strong? Yes. It holds A+, A+, and A1 ratings with a Comdex score of 90.
  • Does a strong rating guarantee a great product? No. Product design still determines long-term value.
  • Does RiverSource offer both life insurance and annuities? Yes. It offers term, universal life, indexed and variable life, fixed annuities, indexed annuities, variable annuities, and income annuities.
  • Should I compare RiverSource with other carriers before buying? Absolutely. Comparison ensures the best pricing and features.

Shawn Plummer, CRPC

Retirement Planner, Financial Advisor, Annuity Broker, and Insurance Agent

I am a licensed Retirement Planner (CRPC), insurance agent, financial advisor, annuity broker, and former financial trainer with more than 18 years of hands-on experience in annuities and insurance. My National Producer Number (NPN) is 15524738. I spent 12 years training financial advisors nationwide on annuity, insurance, and retirement planning strategies, in addition to 18 years of direct field experience selling annuities and insurance products, helping clients protect their savings and secure reliable retirement income.

I have been quoted in Time Magazine, Bloomberg, Entrepreneur, Yahoo! Finance, MSN, SmartAsset, LegalZoom, U.S. News & World Report, Women’s Health Magazine, Forbes, and many other leading publications.

I am also the founder of The Annuity Expert, an independent online insurance agency and annuity broker serving consumers across the United States. Through this platform, my team and I help Americans remove the guesswork from retirement planning and compare insurance solutions to find the strongest value at the most competitive rates. I want to see you get the best products at the lowest prices.

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